MCA Events

MCA Alberta offers education and training programs through a variety of learning opportunities designed to meet unique mechanical and service contractor needs. This is accomplished through member meetings featuring guest presenters on broad industry topics, product specific technical training, HR and other soft skills training, business skills and succession planning.

These programs are designed for owners and senior management, service managers and technicians, HR leaders, frontline field and office staff to keep you current and grow your career.


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SEMINAR- Consultative Sales – Edmonton

November 21 @ 8:30 am - 10:30 am



Consultative selling came from the 1950s as an attempt to professionalize selling—and move sales from the transactional “sales pitch” to a more collaborative interaction.

The result:  the “salesperson: is seen an expert advisor who is knowledgeable, objective and can be trusted. This yields naturally better outcomes – both when prospecting for new clients and with account penetration for existing customers.


Upon completion of this session, frontline staff, supervisors, and managers will be able to:

  • Describe what consultative selling is
  • Explain the stages of the buying cycle and the customer’s needs at each stage
  • Establish trust, rapport and credibility with customers
  • Identify needs of customers using effective questions and active listening
  • Discover additional product/service line opportunities
  • Present options effectively to customers
  • Handle objections and close sales naturally
  • Follow up to ensure customer satisfaction and continue building the relationship

MCA Events Cancellation policy

5 business days or more- 100% refunded/4 business days or less- 50% refunded/no show – no refund

Consultative Sales Seminar 2019

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  • Pricing & Billing

  • $0.00


November 21
8:30 am - 10:30 am


Mechanical Contractor’s Association
Electrical Contractors Association


Electrical Contractors Association
17725-103 Ave
Edmonton, AB T5S 1N8 Canada
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780 451 2412