MCA Alberta offers education and training programs through a variety of learning opportunities designed to meet unique mechanical and service contractor needs. This is accomplished through member meetings, short seminars and full day courses. These feature guest presenters on broad industry topics, product specific technical training, HR and other soft skills training, business skills and succession planning.
Programs are designed specifically for owners and senior management, service managers and technicians, HR leaders, frontline field and office staff to keep the entire team current and to help grow your career.
“I have taken estimating courses from MCA in the past. Was very impressed with how much content was included in the course and the instructor was incredibly skilled with the course content and beyond. I highly recommend taking this course if you’re looking to build on your future in construction!”
Jeff Swindells | Victaulic
Sales Series-#6: Building Trust and Selling How Modern Consumers want to Buy
March 30, 2027 @ 8:00 am - 10:00 am MDT
$100.00 – $120.00Event Navigation
Join MCA and Action Edge Business Coaching, Canada’s Most Awarded Business Coaching Firm to turn more visits and conversations into loyal customers and repeat business.
Across six practical sessions, you’ll sharpen lead conversion, sales communication, onsite selling, and a modern trust-building approach—so your team can consistently win, earn reviews, and generate referrals. You can register for all six sessions or select individual sessions that are relevant to you.
Each session will run in person on a Tuesdays from 8-10 AM. Coffee/Tea will be available from 7:45 am
6. March 30, 2027: Building Trust and Selling How Modern Consumers want to Buy (2 hrs)
– getting roles and identities correct
– educating your customer base
– self serve vs consultative and when to transition
For: Owners, GMs, Sales Managers, Salespeople, Marketing Managers, Marketing Teams
5 business days or more- 100% refunded/4 business days or less- 50% refunded/no show – no refund
Employers can get up to 2/3 of the registration fee (up to 10,000/employee/fiscal year) for training.